This year has been one for the ages. From a global pandemic to civil unrest around the world, there’s been a lot going on. There was even rumor of giant “killer” hornets supposedly flying around. It’s been a crazy year, to say the least. However, the most unfortunate occurrence has been the devastation felt by business owners due to these crises.
With business being scaled back, or possibly halted all together, we know income is not what it once was. Running a business has only become more and more difficult over the past year. At TrovaPage, we understand the stresses you are facing as we enter the new year and we want to help.
The need to reinvent your business model is crucial as we move into 2021. We have compiled a list of tactics we believe will help you be able to not only make it through the pandemic and its lasting effects, but grow your business considerably.
- Branding
What do you stand for? What are your values? What do you think will make you stand out in the crowd? Yeah you may already have a company name or logo, but try to reinvent yourself. Brand yourself to help potential customers understand more about you, to put a story to the service you are offering. Various studies have shown that consumers are more likely than ever to spend their money with businesses that they can relate to or have shared values with. Here are a few quotes from one study to help illustrate this:
“Eighty-three percent of Millennials say it’s important for the companies they buy from to align with their beliefs and values. Needless to say, these consumers have high expectations of the brands and companies they deal with.”
“Not only do they purchase products that demonstrate their social or political beliefs, but a whopping two in three have boycotted a company they previously purchased from because of its stance on an issue. And it’s not just the marketing and advertising that comes under scrutiny. More and more, governance is playing a significant role in reputation, brand perceptions and now — purchase decisions. CEO and senior executive salaries have long been under scrutiny, but now, so are their values, actions and beliefs.”
Don’t be afraid to take a stand when it comes to something you believe in. The days of being the boring “we stick to business” company are long gone.
2. Optimize Sales Channels
If your business isn’t digital, you may have a challenging time growing your business in this new world we’re in. An online footprint is crucial to success in today’s climate as more consumers turn to contactless shopping and experiences. But having a website alone isn’t going to move the needle — You really need to allow for conversions online. There is typically a lot that comes with being able to transact business online. Getting a domain, building a website, setting up product offers, setting up a payment portal, the list goes on. But this is the part where TrovaPage can help! Go to our Become a Seller Page and follow the super easy instructions. You will be able to name your “business” (or just use your name), write an about me section for potential services, set up and price your services, and even set up your bank account to start accepting payment. We think we did a pretty good job making it as simple as possible to get you started, but if for some reason you’re stumped, just reach out. We are more than happy to help!
3. Boost Positive Reviews — Free Advertising
If you haven’t recognized this by now, a large majority of potential customers are checking your business out on Google Reviews, Yelp, BBB, etc., to ensure that your services are up to par. We are sure you know the power of a review, both negative and positive. From SEO value, to being able to stick out from the competition, boosting reviews is crucial for success in 2021.
At TrovaPage we approach reviews and referrals differently. Let’s say that one of your regular customers (we’ll call him Alex) purchases one of your services on TrovaPage. The next time any of Alex’s TrovaPage connections needs a service you offer, your profile/service will be at the top of their search. So when Alex’s co-worker Miguel logs on to TrovaPage looking for the same service, Miguel will see that Alex did business with you. Miguel is more likely to do business with you, over another provider, because he trusts Alex. People trust their community more than an ad campaign. At TrovaPage, we empower your community to market for you!
We know it’s been a long year and we’re all ready to turn the page. We at TrovaPage are here to help you jumpstart your business in 2021!
